The invention relates to product anti-counterfeiting method, in particular to a CCQR (Colorful Coded Quick Response) anti-counterfeiting method. According to method, anti-counterfeiting information, commodity unique codes and check codes are generated into novel zoned colorful QR (Quick Response) codes which are called as CCQR codes as anti-counterfeiting marks through a specific encoding method by using structural characteristics in color codes and QR codes, such as characteristics of colorful cell matrix combination, quantity, color and quick response. Through a series of steps of generating the CCQR codes, warehousing, printing the CCQR codes, providing special mobile phone software for consumers for scanning, comparing warehoused commodity information on a server through automatic network connection by virtue of the mobile phone software and finally feeding truth and falseness results back to the consumers by using mobile phones, the problem that the anti-counterfeiting cost of manufacturers is high is solved, a simple, convenient, quick and general commodity truth and falseness recognition method is provided for the consumers, and the consumers are enabled to have the ability of distinguishing the truth and the falseness of commodities.