The embodiment of the invention relates to the technical field of electronic smoking sets, in particular to a method and device for controlling the heating temperature of an electronic smoking set andthe electronic smoking set. The method comprises the steps of: when the electronic smoking set enters a heat preservation stage, judging whether a smoking action exists in the electronic smoking set;if the suction action exists, controlling the heating temperature of a heating element for reaching a first target temperature; and if the smoking action does not exist, controlling the heating temperature of the heating element for reaching a second target temperature, wherein the second target temperature is smaller than the first target temperature. In the way, when a user smokes, the heatingelement is controlled for quickly heating up and keeping constant to a first target temperature to bake a smoke cartridge for the user to smoke, when the user does not smoke, the heating element is controlled for cooling and is kept constant to a second target temperature lower than a baking temperature, the smoke cartridge is not baked, the utilization rate of the smoke cartridge can be increased, the battery energy consumption can be reduced, and the temperature of an electronic smoking set shell can be reduced.