The invention is suitable for the field of noise processing technology improvement, and provides a method for evaluating road noise based on a masking effect. The method comprises the steps: S1, collecting data of howling working conditions of a plurality of vehicles of different types; S2, arranging howling working condition data acquired by a real vehicle, and adding a plurality of virtual samples; S3, subjectively evaluating all sound samples and objectively extracting sound quality objective parameters; S4, obtaining objective parameters with high relevancy with subjective evaluation through correlation analysis; and S5, judging whether the obtained objective parameters meet requirements or not, if YES, establishing a function relation between the subjective score and the objective parameters by using multiple linear regression, calculating the subjective score by inputting the objective parameters to obtain a sound quality evaluation system of the road noise, and if NO, rejecting the data collected this time. Bark1 and total loudness parameters are extracted from the road noise, subjective scores of corresponding samples can be obtained through a calculation formula of subjective and objective scores, and a standard system for evaluating the road noise is formed.