The present invention provides ligand-detection reagents, ligand analogs and methods for determining the presence of a ligand in a sample. The ligand-detection 
reagent comprises a ligand-binding 
antibody and a ligand analog to form an 
antibody-ligand analog complex wherein the ligand analog is covalently bonded to a reporter molecule. This complex may additionally comprise a labeling 
protein non-covalently bonded to the 
antibody to form a 
ternary complex wherein the labeling 
protein comprises a monovalent antibody fragment or a non-antibody 
protein that is covalently bonded to a 
label moiety. The reporter molecule is either quenched by the ligand-binding antibody or by the 
label moiety of the labeling protein, depending on the reporter molecule and the ligand-binding antibody, wherein the amount of 
quenching is directly related to the amount of ligand present in the sample. Alternatively, the ligand analog is fluorogenic wherein the ligand analog is essentially non-fluorescent in solution but when bound by the ligand-binding antibody the detectable 
signal increases. In this instance a decrease in 
signal, as opposed to the relieving of 
quenching, is measured for the presence of a target ligand.