The invention provides a user behavior tracking and portrait generation
system, which is characterized in that multi-source original behavior data is acquired through a
data acquisition module, and a standard behavior
event stream is generated through cleaning and
standardization; the behavior modeling module is used for carrying out cross-event association and self-defined time window combination modeling on a standard event flow based on a configurable
rule engine to generate a complex event flow; the real-
time processing and calculation module performs real-time aggregation calculation on the complex
event stream, generates a real-time behavior index, a trigger
signal and an incremental portrait snapshot in combination with a preset rule, and pushes a behavior trigger
signal to a downstream
service system; the user portrait management module dynamically updates user tag weights and values according to the real-time indexes, and generates a target user portrait tag
library and a lightweight tag change
event stream; the data storage and query module stores data of each link; and the visual configuration and operation and maintenance module issues a configuration instruction through a
visual interface, and monitors full-link operation and task scheduling. And real-time accurate portrait construction and instant service response are realized.