The invention provides a data report encapsulation and representation method. The method includes two functional frameworks of encapsulation configuration and data analysis representation, and is characterized in that the encapsulation configuration framework predefines encapsulation configuration information, including encapsulation format definitions, data type definitions and data element combination definitions, of data reports, validity of the definition information is verified by means of encapsulation syntactic validation, the data analysis representation framework comprises a data loading module, a definition loading module, a data combination decapsulation module and an HTML (hypertext markup language) turn-table output module, and after the data report information is encapsulated according to defined content, the data analysis representation framework loads the encapsulated data information and the corresponding definition information. Through the method, unified encapsulation of the different report data can be realized, standardization of the report data format is realized, complexity in the forwarding process of data reports is lowered, and the generated statistical reports have the advantages of development simplicity and high efficiency.