The invention provides a scenic area vehicle management system. The system is used for a first terminal, and comprises a map module, a vehicle booking module, a pricing module, and an account settling module, wherein the map module is used for displaying vehicle information of the whole scenic area, the vehicle booking module is connected with the map module, and is used for receiving a selection instruction of a sightseeing route and a selection instruction of a vehicle, and issuing a vehicle demand application; the pricing module is connected with the vehicle booking module and is used for calculating and displaying in real time the fee which a vehicle booking user needs to pay according to the sightseeing route of the vehicle booking user after the vehicle receives the issued vehicle demand application; the account settling module is connected with the pricing module and is used for recording the fee, receiving an account settling instruction, finishing the use of the vehicle and making the fee paid. According to the scenic area vehicle management system, intellectualized operation is adopted, which makes it convenient for tourists to book vehicles at any moment, meets the demands of the tourists to the largest extent, and greatly enhances the experience of the tourists.