The invention relates to the technical field of financial product sale, and provides an insurance sale real-time monitoring method, apparatus and device, and storage medium. The insurance sale real-time monitoring method comprises the steps of, when an incoming call of a client terminal is connected, playing preset voice information to the client terminal; according to a service type selected by the client terminal based on the preset voice information, connecting an agent client corresponding to the service type, and sending a service table to the agent client; obtaining a voice call record between the agent client and the client terminal, converting the voice call record into a word record, and carrying out content filling on the service table on the basis of the word record to obtain atarget service table; and generating an index list according to the target service table, generating a sale performance file according to the index list and reporting the sale performance file to a monitoring end. According to the insurance sale real-time monitoring method, apparatus and device, automatic recording of sale information in a sale process is achieved, so that the sale statistics delay time is shortened; and the sale situation can be fed back to management personnel in real time, so that the management personnel can judge and timely adjust a sale strategy.