According to the invention, a whole-surface driven, flat thin loudspeaker that brings about smooth frequency characteristics with split vibration hardly caused is realized, and a voice coil assembly that has high reproduction efficiency and fewer operation failures, and brings about favorable work efficiency in manufacturing and further reduced manufacturing cost, and a loudspeaker using the same are manufactured. The voice coil assembly includes a rectangular voice coil including a rectangular bobbin formed with a rectangular cross section and a rectangular coil bonded to the rectangular bobbin, and a rectangular reinforcing member coupling the plurality of rectangular voice coils to one another in a grid pattern, wherein a portion of inner wall surfaces of the rectangular reinforcing member is bonded to any of outer wall surfaces of the rectangular bobbins of the plurality of rectangular voice coils, and the outer wall surfaces of the rectangular bobbins, to which the inner wall surfaces of the rectangular reinforcing member are not bonded, and portions of the inner wall surfaces of the rectangular reinforcing member, which are not bonded to the outer wall surfaces of the rectangular bobbins define a rectangular space between a pair of the adjacent rectangular voice coils.