The invention relates to the technical field of Internet, in particular to a marketing bidding resource adaptive
allocation method and
system, and the method comprises the steps: receiving a bidding request, and carrying out the analysis of the bidding request, and obtaining an audience identifier, an audience network identifier and an access address identifier; calling a historical bidding log in a preset
observation period, and aggregating to obtain a request scale, an
occurrence time period, the number of times of short-time window requests and the diversity of access addresses; generating an anomaly judgment
feature set which comprises a daily request proportion, occurrence duration, short-time burst and a diversity ratio; carrying out statistical
estimation on the features to obtain a threshold set; comparing each identification feature with a threshold value, writing the identification features meeting abnormal conditions into a
blacklist, marking other identification features as conventional, and removing the identification features according to an unappearing
time limit; if a
blacklist is hit in the bidding pre-
processing stage, the request is judged to be a non-intention request and marketing bidding
resource allocation is reduced or canceled, otherwise, the request is judged to be an intention request; and outputting a judgment and distribution result, and writing back the log to update the
blacklist. According to the invention, the problem of unreasonable
resource consumption and distribution caused by mixing of non-intentional bidding requests in the marketing bidding process can be solved.