The invention discloses a digital camouflage pattern generation method based on image fractal textures; the method comprises the following steps: s1, extracting a background main color of a backgroundimage and an area proportion of the background main color; s2, forming texture images via improved fractal Brownian motions; s3, colorating the texture images; s4, amplifying the initial camouflage pattern image according to unit dimensions; s5, converting the amplified camouflage pattern image into a camouflage vector image. The method introduces standard deviation corrections in s2 so as to prevent the formed texture images from getting discretization, adds the colorating method in s3, i.e., uses the mixed colorating algorithm to colorate the texture images, and vectorizing the images in s5, thus enabling the camouflage patterns to reach zoom unchanging effect. The method can design camouflage patterns with a strong randomness, adaptability and camouflage effects via a solidification texture image generation step, an optimization texture pattern generation algorithm and an improved coloration algorithm.