The invention relates to the technical field of computers, in particular to an e-commerce
data integration analysis method and
system, and the method comprises the steps: obtaining and associating structured
business data and unstructured text data of an e-commerce platform; performing cleaning, word segmentation and word form normalization on the unstructured text data to obtain a
lexical item sequence;
lexical item weight features and semantic embedding features are generated based on the
lexical item sequence, the lexical item weight features are jointly determined by the occurrence degree of a single text and corpus distinction degree, and the semantic embedding features are obtained by predicting context word training through head words; inputting the lexical item weight features, the semantic embedding features and the structured
business data into a
deep learning semantic model, outputting probability distribution and confidence of emotion or intention, and constructing physiological
signal features according to the probability distribution, based on the
time sequence information, the message
direction information and the interaction
event sequence, constructing an interaction state feature to represent a change trend of the message quantity along with time, a dialogue dominant relationship and an upgrading moment; standardizing and fusing multi-source features into a
feature matrix, and establishing a
perception-context matrix to realize dimension mapping from
key terms to
service quality; training an isolation forest
algorithm tree set for each
service quality dimension, randomly selecting features and segmentation points of each isolation tree, performing recursive division until a sample is isolated or meets a preset termination condition, and obtaining an expected
path length; and calculating an abnormal
score according to an expected
path length, generating an abnormal mark and an abnormal explanation in combination with a decision path, and outputting a disposal suggestion, and using an execution result to update a
perception-context matrix and a
deep learning semantic
model parameter. According to the method, the problems that the structured
business data and the unstructured text data in the e-commerce platform are difficult to effectively associate and fuse, the
service quality abnormity in the dialogue process is difficult to identify in time, and the abnormity source and the key trigger factor are difficult to explain can be solved.