A method and
system for linking
media content. An example method includes a computing
system obtaining a key term from a first media-content item. Further, the method includes the computing
system identifying one or more candidate matches for the obtained key term. In addition, the method includes, for at least one identified candidate match, the computing system determining whether the candidate match is a match for the key term, with the determining including (i) determining a level of similarity between the first media-content item and one or more second media-content items associated with the candidate match and (ii) using a trained
machine-learning model to validate the candidate match, based on at least the determined level of similarity and a set of features characteristic of matching. Still further, the method includes, based on the validating of the candidate match, the computing system establishing a link corresponding with the match.