The invention discloses a customer classification management system based on personalized customization, which comprises an equipment storage center, an administrator terminal, a server and an equipment standby condition detection module; the server is composed of an equipment use state system and an equipment use information system; and the equipment use information system is composed of a customer information system, a customer consumption system and a return visit module. Managers and customers are managed, the managers and the customers are divided and stored more finely, personalized management and personalized customization can be conveniently carried out for different customers, the recharging consumption of customers is facilitated, meanwhile, an administrator can conveniently inquire, summarize and store customer information, the working efficiency of workers is improved, the playback module further understands the use requirements of different customers in a telephone mode and a short message mode, improvement is facilitated, meanwhile, the consumption desire of the customers is improved, the consumption transaction rate of the projection equipment is increased, and the customer wastage rate is reduced.