The invention relates to a batch hot-dip efficient environment-friendly continuous plating process and equipment. The process involves a feeding area, a pre-treatment area, a dip plating area, a post-treatment area and a discharging area in sequence according to the process flow. The continuous plating process adopts an annular track, the annular track is provided with an electric conveying device, and transfer is of no need in the whole process flow. Material conveying at all the areas is completed on the same annular track, multiple sets of electric hoists with different starting moments are arranged in the feeding area, the materials on the different electric hoists enter the annular track according to the time difference, and continuous circulating plating of batched pieces is achieved. According to the batch hot-dip efficient environment-friendly continuous plating process and equipment, the annular plating process is adopted, so that the continuous operation without stopping and turning back is realized, the operation process is simplified, the waiting time of batch zinc plating is shortened, the continuous production from feeding to discharging is realized, the production efficiency is greatly improved, the advantages of energy conservation, consumption reduction, high production efficiency, small occupied area, energy conservation and emission reduction, environmental protection and the like are achieved, and the production benefits of an enterprise are increased.