The invention relates to a vertical variable-rigidity seismic isolation bearing, belonging to the field of structure ventilating control. The bearing comprises steel tubes, rubber, a lead core, a variable-rigidity guiding device. The variable-rigidity guiding device includes a shaft, a top plate and tapered variable-rigidity curve plate, wherein the upper end of the shaft is fixedly connected withthe top plate, one end of the tapered variable-rigidity curve plate is fixedly connected with the top plate, the other end is fixedly connected with the side surface of the shaft, multiple layers ofrubber and multiple steel tubes are alternatively arranged on the shaft below the variable-rigidity curve plate, the lead core arranged horizontally intersects with the shaft through the multiple layers of rubber and the multiple steel tubes, the lower end surfaces of the rubber and the steel plates form a tapered space having a small upper end and large lower end. The bearing has large initial rigidity and small yield rigidity in the vertical direction, and has enough vertical deformability and reset ability, after the lead yields, the vertical seismic isolation rigidity can be adjusted according to the vertical deformation, thus vertical earthquake can be effectively insulated, and the bearing the stable when no earthquake occurs.