The present invention relates to the technical field of feeds and more particularly discloses a meat quality improving feed additive for lateolabrax japonicus. The feed additive consists of the following materials in parts by weight: 3-5 parts of radix sophorae flavescentis, 15-25 parts of green tea, 20-30 parts of white hyacinth beans, 10-15 parts of beta-1,3-glucan, 8-15 parts of low-molecular-weight chitosan oligosaccharide, 3-5 parts of vitamin C, 15-25 parts of honeysuckles, 15-25 parts of dandelions, 15-25 parts of spray-dried blood cell meal, 5-15 parts of euphausia superba powder, 8-12 parts of roses, 2-8 parts of chicken's gizzard-membrane, 3-5 parts of lateolabrax japonicus multi-vitamins, 0.5-0.8 part of choline chloride, 15-25 parts of malt, and 15-25 parts of jasmine flowers. The provided feed additive for the lateolabrax japonicus is rich in amino acids and proteins, can improve meat quality of the lateolabrax japonicus, enables the lateolabrax japonicus to be increased in muscle hardness, good in mouthfeel and less in fats, and is also purely natural, green, safe and environmentally friendly, and free of hormones and chemical additives.