The invention discloses a tire tread rubber material with high road-holding performance and low rolling resistance. The rubber material comprises, by weight percentage, 40-44% of solution-polymerizedstyrene-butadiene rubber SSBR6270, 12-15% of natural rubber SIR20, 26-30% of high-dispersing white carbon black, 2.0-3.0% of an antioxidant, 3-5% of a coupling agent X-50S, 1-3% of an activating agent, 2-4% of a plasticizer, 0.6-0.9% of a vulcanizing agent, 1.2-1.6% of an accelerator and 0.07-0.1% of an anti-scorching agent, the bound styrene content of the solution-polymerized styrene-butadiene rubber SSBR6270 is 23.5-26.5%, the oil content is 25.8-28.8%, the specific surface ratio of the high-dispersing white carbon black is 200-230 m<2>/g, and the total content of all components is 100%. According to the tire tread rubber material, the dried land road-holding force performance is high, the cornering manipulative capability is high, the driving rolling resistance is low, better wet landroad-holding force, wet land manipulative capability and icy and snowy land road-holding force are achieved, the wet land driving safety coefficient can be improved, and the wearing resistance meets the standards.