The invention provides an information recommendation method and
system based on multi-path optimization matching. Historical
payment information, power utilization information, recommendation serviceinformation and service recommendation information of each
client are acquired; based on the
payment behavior data and the
power consumption behavior data, the data is clustered by using a fuzzy C-means clustering
algorithm, clustering features suitable for analyzing customer behaviors from the data are selected, customer behavior theme tags are constructed, and different types of power customer behavior mode portraits are achieved; the
electricity consumption behavior data and the
payment behavior data of the
client are clustered, behavior characteristics are analzyed, behavior
label characteristics are set, business characteristic attributes are described, a business
label set is formulated, and business portrait construction is completed; according to the method, a
bipartite graph of aclient
label set and a service label set is constructed, a Hopcroft-Karp
algorithm with the maximum
bipartite graph matching is applied to matching of clients and services, the matched clients are found, and
service information recommendation is completed.