The invention provides an information recommendation method and 
system based on multi-path optimization matching. Historical 
payment information, power utilization information, recommendation serviceinformation and service recommendation information of each 
client are acquired; based on the 
payment behavior data and the 
power consumption behavior data, the data is clustered by using a fuzzy C-means clustering 
algorithm, clustering features suitable for analyzing customer behaviors from the data are selected, customer behavior theme tags are constructed, and different types of power customer behavior mode portraits are achieved; the 
electricity consumption behavior data and the 
payment behavior data of the 
client are clustered, behavior characteristics are analzyed, behavior 
label characteristics are set, business characteristic attributes are described, a business 
label set is formulated, and business portrait construction is completed; according to the method, a 
bipartite graph of aclient 
label set and a service label set is constructed, a Hopcroft-Karp 
algorithm with the maximum 
bipartite graph matching is applied to matching of clients and services, the matched clients are found, and 
service information recommendation is completed.