The invention discloses an individuation mobile phone news system which comprises a motion sensing capturing module, a voice collecting module, a graph collecting module, a character content collecting module, an interactive display screen, an intelligent analysis and recognition module, a content filtering and classifying module, a hobby data base, an action data base, a content knowledge base, an offline content source, an editing content and an online content. According to the individuation mobile phone news system, by means of a voice recognition technology, a graph recognition technology and a character content understanding technology, action (body aspect) and thought (spirit aspect) data of readers are captured, and contents which meet requirements of the readers are interacted with the readers by means of an intelligent analysis technology to achieve accurate content transmission, so that the problems of homogenization and non-individuation of mobile phone news are thoroughly solved, the individuation of mobile media is really achieved, valuable time and download web traffic of the readers are greatly saved, and the waste of bandwidths is prevented.