The present invention provides a vehicle body attitude control apparatus capable of improvement of cornering operability, steering stability, and a ride comfort while a vehicle is running. A controller includes a gain, a determination unit, a multiplication unit, an FF control unit, a difference calculation unit, an FB control unit, an average value calculation unit, a target damping force calculation unit, and a damper instruction value calculation unit so as to enable such control that a pitch rate and a roll rate are set into a proportional relationship while the vehicle is cornering. The controller calculates a target pitch rate proportional to the roll rate, variably controls a damping force characteristic of a damping force variable damper disposed at each of front left, front right, rear left, and rear right wheels so as to achieve the target pitch rate, and generates a pitch moment to be applied to the vehicle body accordingly.