The invention discloses a toothpaste suitable for a pump-type packing material and a preparation method thereof. According to a formula, the toothpaste is prepared from, by weight, 15-25parts offriction agent, 50-60 parts of moisturizer, 0. 5-1 part of thickening agent, 5-30 parts of deionized water, 0.01-3 parts of surfactant, 0.01-0.5 part of preservative, 0.01-2 parts of stabilizer, 0.01-1.5 parts of extract, 0.01-2 parts of taste modifier, 0.01-1part of appearance modifier and 0.01-10 parts of functional component. The toothpaste has good shear thinning specificity and thixotropy, can be easily discharged after pressing and pumping, is kept in a paste shape on a toothbrush and can be rapidly dispersed in the oral cavity, the effectively components in the product can smoothly reach the whole surface of the oral cavity and rapidly penetrate into gaps of teeth to cover the whole teeth, and the phenomenon that the toothpaste is dry or cannot be extruded out does not occur as time goes on.