A product for making up and/or caring for the skin, the lips or the integuments, containing a first and a second composition, the first composition being a W/O emulsion containing at least one wax and fibres, the second composition containing a fatty phase with at least one oil. The product may constitute a foundation, a makeup rouge, an eye shadow, a concealer, a blusher, a lipstick, a lip balm, a lip gloss, a lip pencil, an eye pencil, a mascara, an eye liner, a skincare, body, makeup or skin colouring product. Process using this product. Makeup kit containing the product.