An automatic feeding and stripping mechanism comprises a working platform, a feeding device, a photoelectric sensor, an electric motor, a control device, an adjustable roller device and a material stripping device are arranged on the working platform, the material peeling device comprises a first adjusting block and a guide wheel, a pair of material rolling pressing wheels is arranged on one side of the guide wheel in parallel, a stripping plate is arranged on one side of the material rolling pressing wheels, a sliding groove is formed in one end of the stripping plate, a material temporary containing plate is arranged at the other end of the stripping plate, and a gap is reserved between the material temporary containing plate and the stripping plate. According to the automatic feeding and stripping mechanism, automatic feeding and stripping of rolled materials of different widths and various kinds of materials can be achieved, automatic stripping of materials on release paper is achieved, the materials are conveyed to a product by being matched with a material taking mechanical device, the automatic feeding and stripping mechanism saves labor cost, and working efficiency and product yield are improved.