The invention relates to the technical field of safety belts, in particular to a safety belt retractor and a safety belt assembly.The safety belt retractor comprises a shell, a winding roller, a winding assembly, a safety belt and a fixing assembly, the fixing assembly comprises a clamping shell, a rotating shaft, a fixing plate and conical teeth, and a human body on a seat is limited and protected by pulling the safety belt; after the safety belt is continuously pulled to move out by a certain distance, the clamping shell slides, the left end of the clamping shell makes contact with the right end of the shell, then the fixing plate is pushed to move, the conical teeth are made to be close to the safety belt, and finally the conical teeth are inserted into the safety belt, so that the clamping shell is fixed to the outer side of the safety belt, and the safety belt is loosened; at the moment, due to the fact that the tightening spring deforms to drive the winding roller to wind the safety belt, the clamping shell abuts against the outer shell, the mode that the safety belt is limited through a contracting fastener is replaced, the safety belt can be moved out without continuously pressing a locking fastener, force applied to the hand is reduced, and discomfort such as aching pain of the hand is avoided.