The invention discloses a
data transmission method in a
broadcast system, which comprises that: streaming media data is packaged by a sending terminal of the
broadcast system according to a personal inherent
data format; frame header information is written to generate a packet
multiplexing frame; the sending terminal of the
broadcast system converts ESG and / or other data service contents to website files, then website file data is packaged to a RTP packet; the RTP packet is packaged further; the frame header information is added to generate the packet
multiplexing frame; the sending terminal of the broadcast
system transmits the packet
multiplexing frame to a
wireless terminal through a broadcast network. The invention also discloses an emission
system and a terminal in the broadcast
system; the emission system comprises a modulator, an emitter, a coder and a
multiplexer; the terminal comprises a receiving module, a network protocol converting module and an accessing module. The invention realizes the transmission of various data in the broadcast system in a simple, feasible and uniform mode, contains multiple streaming media data and multiple data services and has strong universality and expandable capacity.