The invention belongs to the technical field of anti-counterfeiting 
traceability, and particularly relates to a 
selenium-enriched product sales anti-counterfeiting 
traceability system, which comprisesan 
information acquisition terminal, an information interaction terminal and a 
label traceability terminal, and is characterized in that the 
information acquisition terminal comprises a factory information input module and a product circulation module which are connected with the information interaction terminal; the 
label tracing terminal comprises a storage module, an information receiving module, an information classification calibration module, a user request receiving module, a user request identification module, a query module, an 
information extraction scheduling module, a 
data integration module, an information generation module and a 
label model construction module. According to the invention, a user can conveniently look up the information content of the production process and the sales process of the current product in time, the product 
imitation situation is effectively avoided, the anti-counterfeiting capability of the product is improved, meanwhile, the information content corresponding to the request can be generated according to the customer demand, the 
data transmission efficiency is reduced, and the customer look-up efficiency is improved.