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Method and system for generating a split questionnaire

InactiveUS20170178163A1Reduce respondent burdenReduce boredomMarket predictionsComplete dataMissing data
A computing system for transforming at least one large questionnaire into a plurality of split questionnaires, said system comprising: one or more processors; memory; a display, and one or more programs stored in the memory and configured to be executed by said one or more processors; a questionnaire database for storing survey pilot data and tracking data associated with said at least one large questionnaire having survey questions; a data conversion module comprising said one or more programs executable to generate a data matrix associated with said survey pilot data and tracking data, and to convert said data matrix into a continuous data matrix; a split-questionnaire design (SQD) module comprising said one or more programs executable to receive said continuous data matrix, and operating to transform said at least one large questionnaire into said plurality of split questionnaires, wherein each of said plurality of split questionnaires comprises a subset of said survey questions; a skip logic module comprising said one or more programs executable to apply conditional logic to the operation of said SQD module when at least one question is based on a respondent's at least one preceding answer to a preceding question; an imputation module comprising said one or more programs executable to impute missing data induced by said SQD module and to create a complete data set; and a reporting module comprising said one or more programs executable to present said split questionnaires on said display.
Owner:B3INTELLIGENCE LTD
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