A control LSI (30) time-divides one frame period of an input
image signal into a plurality of sub-frame periods and outputs the
signal to a display panel, so as to carry out
image display by pseudo impulse driving. At this time, in a first display mode, a first tone converting circuit (34) refers to a first table (37), and a second tone converting circuit (35) refers to a third table (39), to generate an
image signal of each sub-frame from the input
image signal. In a second display mode, the first tone converting circuit (34) refers to a second table (38), and the second tone converting circuit (35) refers to a fourth table (40), to generate the image
signal of the sub-frame from the input image
signal. Each of a first selector (41) and a second selector (42) switches the tables to be referred in accordance with a
mode switching signal. Thus, it is possible to realize an
image display apparatus which can effectively obtain an effect of suppressing an unfocused moving image by the pseudo impulse driving and reduce the problem of the
flicker caused by the pseudo impulse driving.