This application discloses a method, apparatus, equipment, medium, and product for evaluating the effectiveness of transportation and tourism services, relating to the field of intelligent
transportation technology. The method includes: acquiring data on first transportation stations, first tourist attractions, and first road network in a target area under a first
scenario, and data on second transportation stations, second tourist attractions, and second road network in a second
scenario; determining the number of first transportation stations, the proportion of first transfer stations, and a first
accessibility index based on the data under the first
scenario, and determining the number of second transportation stations, the proportion of second transfer stations, and a second
accessibility index based on the data under the second scenario; and determining the effectiveness
evaluation result based on the number of first transportation stations, the proportion of first transfer stations, the number of second transportation stations, the proportion of second transfer stations, the first
accessibility index, and the second accessibility index. This method can achieve accurate evaluation of the effectiveness of transportation and tourism services.