A marketing process for a maturing consumable product, especially one lacking a clear visual indication of maturity or
ripeness, e.g. certain pears, other fruit, some cheeses, aged beef, sausages and
wine, employs a visual indicator responsive to cumulative
exposure to temperature,
humidity, atmospheric conditions and / or other environmental conditions. The maturity indicator responds by changing its
visual appearance, or providing another
signal, after elapse of a condition
exposure correlated with the conditions anticipated to be required for a desired maturity stage of the maturing product. Optionally the indicator can be incorporated in a
label adhered to the maturing product. The indicator can employ various indicator technologies including an active
chemical agent, e.g. a polyacetylenic agent,
adhesive diffusion technology, an oxidative reaction, a silver salt
redox reaction, an
enzyme based reaction or an electronic condition
exposure indicator. The visual indicator can enable a customer readily to determine the
ripeness or maturity of a product without having to
handle it or otherwise physically inspect it.