The invention relates to a punching device, in particular to a quick footwear upper punching device for shoe production. According to the technical aims, the quick footwear upper punching device for shoe production is convenient to operate and high in punching efficiency. In order to achieve the technical aims, the quick footwear upper punching device for shoe production comprises a left frame, an electric winding wheel, a first sliding rail, a first sliding block, a top plate, a bottom plate, a second sliding block, a first spring, a baffle, a stay wire, an operating platform, a fixing device and the like; the left frame is welded to the left side of the top of the bottom plate, the first sliding rail is connected to the middle of the top of the bottom plate in a bolted joint mode, and the first sliding block and the second sliding block are connected to the upper end of the first sliding rail in a sliding mode. According to the footwear upper punching quickly device for shoe production, due to the fact that a rotating motor is controlled to run and a first notched gear and a second notched gear are matched with a rack, a vertical motion of the rack is achieved so that punching operation of a footwear upper can be conducted through the vertical motion of a drill head.