Improved techniques that facilitate the use of podcasts are disclosed. The improved techniques can pertain to publishing, hosting, accessing, subscribing, managing, organizing, searching, browsing, transferring, and / or playing podcasts. According to yet one aspect, tags are embedded into syndication feeds that may be made available for distribution by an online media store to facilitate the organization, browsing and searching of podcasts. In accordance with one embodiment, one or more keyword tags may be embedded at the feed and / or episode levels of a podcast, thereby enabling the keywords to be associated with the feed and / or episode. In accordance with another embodiment, two or more category tags may be embedded at the feed and / or episode levels of a podcast, enabling the feed and / or episode to be categorized according to two or more categories.