The invention discloses a preparation method of a photo-thermal conversion coating for laser quenching. The preparation method comprises a formulation process and a preparation process. According to the invention, a component formula, in which silicon dioxide is used as a carrier dispensing agent, aluminum oxide and titanium nitride are used as blackening agents, cerium dioxide and praseodymium oxide are used as metallographic structure refining agents, shell-lac is used as an adhesive, and absolute ethyl alcohol is used as a quick-drying solvent, is adopted, technical schemes of conventionalequipment and a simple mixed process are utilized, the problems and defects of low photo-thermal conversion efficiency, low cost, uneven heating, small adhesion force and easiness in falloff existingin the prior art are overcome, and the photo-thermal conversion coating prepared by adopting the preparation method of the photo-thermal conversion costing for laser quenching is used for laser quenching to achieve the purposes of increasing the photo-thermal conversion efficiency, reducing the cost, heating uniformly and enhancing the adhesion force.