The invention discloses a first order placing system and method based on a chain store, and the system comprises an instruction receiving module, an information input module, a database module, an order generation module, an order export module, and a confirmation module, and the instruction receiving module, the information input module, and the order generation module are all connected with thedatabase module. The instruction receiving module is used for receiving a first order establishing instruction. The information input module is used for inputting store addresses, business district information and population information. According to the invention, through collecting big data as an analysis basis to formulate a store first order template, the system automatically collects administrative division data of villages and towns in national provincial and municipal districts and seasons of 657 cities in 23 provinces in China. The consumption level of the region, the business districtto which the geographic position of the store belongs, the permanent population and the floating population are used as data analysis bases, and a scientific and reasonable store first-time commoditypurchasing list based on data is automatically formulated in combination with enterprise products, so that the commodity sales volume of the franchisee is increased.