A system and method of providing sound reinforcement in a classroom, an office, a conference room, an auditorium, or any other suitable venue. The system includes at least one microphone, a receiver, a sound masking signal generator, a system controller, and a plurality of spatially distributed loudspeakers. The microphone detects the speech of a talker, generates at least one voice signal corresponding to the detected speech, and provides the generated voice signal to the receiver. The sound masking signal generator generates at least one sound masking signal having a specified sound masking spectrum. The system controller receives the voice signal and the sound masking signal from the receiver and the sound masking signal generator, respectively, and provides the voice and sound masking signals to the loudspeakers over respective channels. The loudspeakers emit acoustic voice and sound masking signals simultaneously and directly into the venue to obtain a more uniform sound field coverage for the acoustic voice signals and more uniform levels of the acoustic sound masking signals throughout the venue.