The present application relates to the field of customer portrait construction, in particular to a customer portrait construction
system based on
machine learning, comprising a multi-
source data acquisition module, a multi-
modal feature extraction module, a customer portrait representation learning module and a graph portrait output module, the multi-
source data acquisition module integrates data after hash desensitization and graph
anomaly detection processing; the multi-
modal feature extraction module generates the highest fitness combination features through
genetic programming algorithm, forms the portrait feature optimization set, and obtains low-dimensional sparse features by using SAE dimension reduction; the customer portrait representation learning module generates a shared representation vector, on which each customer portrait task
tower is set; the graph portrait output module generates a labeled portrait through dynamic optimization of
reinforcement learning, and constructs a graph portrait by combining
knowledge graph to complete entity relationship, the
system accurately depicts the characteristics of hospital customers such as equipment
failure risk, maintenance renewal willingness, spare parts demand and training demand, and provides data support for
medical equipment service.