The invention belongs to the technical field of recommendation systems applied to
deep learning, and discloses a social contact and consumption joint recommendation
system and method, a storage mediumand
computer equipment. Consumption preference features are extracted from a
rating matrix R, social contact preference features are extracted from a social contact matrix S, and joint consumption characteristics and joint social characteristics are obtained through a reciprocal graph neural network, so that potential consumption and social possibility of a user are predicted. The social contactand consumption joint recommendation
system comprises a self-attention space layer, a self-attention spectrum layer, a mutual
benefit analysis layer and a prediction layer. According to the invention,the limitation of
sparse matrix decomposition is broken through; the introduction of a self-
attention model fully considers individual differences, so that the features extracted through the first two
layers are more suitable for the real attributes of the user; the introduction of a mutual benefit mechanism gives full play to the interactivity of the original information of the two recommendation systems, and improves the recommendation accuracy,
recall rate and NDCG index of the prediction layer.