A measurement device includes first and second measurement indicia. First indicia (e.g., on the tape) may include numerals regularly spaced to mark inches or other units of length (e.g., 1, 2, 3, etc,). Also included are second indicia, that are non-numeric (e.g., letters, such as A, B, C, etc.) where the second indicia are regularly spaced to mark fractions of inches or other units of length indicated by the first indicia. The second indicia are positioned between adjacent first indicia. For example, the letters (A, B, C, etc.) may he spaced every sixteenth or other fraction of an inch between the “1” and “2” (adjacent first indicia). Where sixteenths are used, the letters A-O are equally spaced, between the adjacent first indicia (e.g., between the “1”P′ and the “2”). The A-O may repeat between each integral number—between “1” and “2”, between “2” and “3” and so forth.