The invention discloses a cinema screen advertisement full-automatic delivery system and method. The putting system comprises a user side, a cinema side, an advertisement operation management platform, a cinema management system, a settlement platform and a projector server, wherein the user side is respectively connected with the cinema side and the advertisement operation management platform, the advertisement operation management platform is respectively connected with the cinema management system and the settlement platform, and the cinema management system is connected with the projectorserver. By adopting the delivery system and method provided by the invention, full-process automatic advertisement delivery is realized, a traditional advertisement delivery mode is changed, an advertisement transmission mode of mails and mails is eliminated, online transmission is changed, and quickness and cheapness are realized; advertisement scheduling is automatically generated, advertisements are automatically played according to the scheduling in a cinema, manual operation is not needed, manpower resources are saved, and the occurrence rate of delivery accidents is reduced.