The invention relates to the technical field of printing, and discloses a self-adhesive label paper jamming prevention device based on printing and a using method thereof. The self-adhesive label paper jamming prevention device comprises a device shell, anti-skid bases are fixedly installed on the two sides of the bottom end of the device shell, and a driving motor is arranged at the top end of the interior of the device shell. According to the self-adhesive label paper jamming prevention device based on printing and the using method thereof, in the printing process of printing equipment, a paper taking clamp can be driven by a driving motor to move in a reciprocating mode to take paper, and meanwhile due to the arrangement of a first pressing and bouncing switch, a touch strip, a second pressing and bouncing switch and an adjusting strip, the paper taking clamp can be closed to clamp a self-adhesive label when getting close to the printing equipment, the paper taking clamp can release the self-adhesive label when getting away from the printing equipment, the self-adhesive label falls into a paper containing hopper, and therefore the paper jamming condition is avoided, the paper jamming prevention advantage is achieved, and the problem that for existing self-adhesive label equipment, jammed paper needs to be taken out by related personnel when the paper is jammed is solved.