A red fluorescent substance includes an Mn-activated complex fluoride represented by the formula (1) below: A<1>2MF6:Mn (1) (wherein, letter M is one or two or more of tetravalent elements selected from Si, Ti, Zr, Hf, Ge, and Sn, with Ti or Ge being essential; and symbol A<1> is one or two or more of alkali metals selected from Li, Na, K, Rb, and Cs, with at least one of Na, Rb, and Cs being essential), wherein the red fluorescent substance has an emission spectrum having a peak between 600 to 650 nm, a fluorescent life time up to 5.0 milliseconds at room temperature, and an internal quantumefficiency at least 0.60 at the time of excitation at 450 nm. Because of the short fluorescent life time, high emission intensity, and high emission efficiency, the red fluorescent substance is suitable for use in the display device that needs high-speed high-definition rendering.