The present invention comprises a 
radiation curable composition for in-line printing containing magnetic pigments capable of being magnetized to possess permanent magnetic properties after the composition is cured. The composition is cured by an 
ionizing radiation source, preferably by UV light or 
electron beam 
radiation (UV / EB). The present invention is also directed to an in-line process for printing magnetic images on non-magnetic substrate, comprising: pattern applying the above mentioned 
radiation curable composition on the substrate opposite to a print side, pre-aligning the magnetic 
pigment particles (if necessary) of the applied composition, curing the composition by 
ionizing radiation source (UV / EB), magnetizing the cured composition, then finishing the final piece. The finishing step could involve delivering the final piece in a simple sheet with die 
cut magnets or creating an "integrated 
magnet" format involving plow folding over the 
magnet panel, pattern 
coating or flood 
coating an 
adhesive that will only adhere the non-
magnet matrix areas between die 
cut magnets, thus, allowing for the individual magnets to be "popped" out of the carrier by the final 
end user. The resulting magnetized pieces will possess holding power like magnets (refrigerator and office magnets) and are capable of carrying personalized, Scitex imaged and direct marketing information (including redemption value for coupons, local public service access numbers, etc.)