The invention relates to a design method of an AR-HUD interface for enhancing driving feeling, which belongs to the field of virtual reality and comprises the following steps: acquiring image information of a driving environment through a camera; finishing camera parameters are adjusted, and camera calibration; preprocessing the image; performing virtual imaging, calibrating parameters related to the AR-HUD system, so that virtual and real registration of an object is realized, and matching, alignment and prompting of a navigation virtual mark and a road real target are realized; designing an AR-HUD interface, building a virtual driving scene in a game engine, connecting entity vehicle equipment through a related port, then building a virtual test platform in combination with a head-mounted VR display system, and selecting an optimal AR-HUD display system. According to the invention, the defects of long real vehicle test period, high cost, high risk and the like are effectively avoided, and meanwhile, the defects in the aspects of interface design architecture, visual matching of a user and the like in the prior art are overcome.