The invention discloses a smart city large advertisement display device. The smart city large advertisement display device comprises a supporting part, a containing groove, a liquid crystal display screen, a cover body, a pair of lifting mechanisms, a solar cell panel, a storage battery, a first timing switch, a second timing switch, a supporting plate, a sliding rail and a sliding block, whereinthe containing groove is integrally formed in one side wall of the supporting part, the liquid crystal display screen is embedded into the containing groove, the cover body is detachably buckled to anopening of the containing groove, the lifting mechanisms are arranged on the supporting part and located at the left side and the right side of the containing groove respectively, the lifting ends ofthe lifting mechanisms fixedly abuts against the upper end wall of the cover body, the storage battery is electrically connected with the liquid crystal screen, and the sliding rail and the sliding block are arranged in a relatively sliding mode. The requirement for displaying advertisement with rich pictures and other information of merchants can be met, and the display effect is remarkable; thesmart city large advertisement display device is capable of effectively handling with unexpected severe weather, and the service life of the liquid crystal screen is prolonged; solar energy can be effectively used for power supply, and energy conservation and environmental protection are achieved.