Provided is a wind power generating apparatus including a generating tower that has a wall surface in which a plurality of through-holes for inflow of wind are formed, wind inlet walls that protrude outwardly from the respective through-holes so as to guide the inflow of wind, a generating blade that rotates by means of the wind introduced into the generating tower, a generator that generates electricity in conjunction with the rotation of the generating blade, a wind inlet port formed through the respective through-holes formed in the wall surface of the generating tower, and a wind contact member, which is connected to an end of the generating blade, which has a triangular pyramid shape with an open front surface so as to extend the area pressurized by the wind introduced through the wind inlet port, and which has a flow channel dividing member arranged across the open front surface.