The invention discloses a positioning punching die. The positioning punching die comprises a male die and a female die. The female die is provided with a punching opening and a feeding opening perpendicular to the punching opening in a cut-through manner. One end of the male die is located above the punching opening and can move into the punching opening, the other end of the male die is connected with a fixing plate, and the fixing plate is fixedly connected with a plurality of sets of positioning assemblies fixing materials to be punched. The male die is internally provided with a plurality of gas channels in a cut-through manner, the gas channels communicate with a gas pipe connector on the fixing plate, and the gas pipe connector is connected with a gas sucking device. According to the positioning punching die, the male die is provided with the gas channels, when punching is carried out, the gas sucking device adsorbs the materials to be punched through the gas channels, then, the male die and the female die are matched to complete punching, after punching is completed, the male die continues to press to send a finished product to an appointed position, an adsorbing device is stopped to put the finished product down, the punching efficiency of the die can be improved, the quality of the finished product obtained after punching is guaranteed, the punching cost is reduced, and the punching requirements of small products are met.