Online marketing platforms are disclosed that harness
user generated content to encourage the viral sharing and tracking of online marketing campaigns. One embodiment includes a campaign hosting
system including a
database connected to a network, a campaign creation device connected to the network and a plurality of user devices connected to the network. In addition, the campaign creation device is configured to provide campaign information to the campaign hosting
system via the network, the campaign hosting
system is configured to automatically create an online campaign that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the
database, at least one of the user devices is configured to provide profile information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create a
user profile using the profile information and to store the
user profile as one of a plurality of user profiles in the
database, each
user device is configured to engage with the online campaign by communicating with the campaign hosting system via the network and each
user device is configured to access the
user profile by communicating with the campaign hosting system via the network.