The invention relates to a painting material, in particular to a nano environmentally friendly colorful water-based waterproof painting material. The painting material takes elastic latex as a base material with added agents such as an anti-mildew agent, heavy calcium carbonate, a film forming auxiliary agent, a plasticizer, an antifoaming agent, a thickener, an antifreezing agent, a wetting agent, a leveling agent and titanium dioxide. Raw material products of nano-silicone slurry and nano-titanium slurry are also added. The raw material products pass through a dispersion machine to obtain a painting material finished product after an agitation process and a grinding process. The painting material has the advantages that: the degradation capacity of ultraviolet rays on the product is reduced through adding nano silicone dioxide, nano titanium dioxide and nano zinc oxide; as nanometer is the minimal unit of measurement, ultraviolet rays can hardly degrade the product and consequently the service life of the product can reach more than thirty years. As all raw materials are environmentally friendly, the production and construction process of the painting material does not bring about wastewater, exhaust gas, waste residues and pollution.