The utility model provides a hidden clothes and hat hook relates to the field of hook, include: installation area, its surface is equipped with hidden groove, the hook base of detachable embedding in hidden groove, the inside hook base is swingly connected with the telescopic hook body through slide rail mechanism, the outer surface of hook body evenly has a plurality of annular suspension groove, forms interval suspension part between adjacent annular suspension groove. The present application adopts the hidden design, when the hook is not used, the hook body can contract into the hook base, and the hook base is embedded into the surface hidden groove of the installation area, and is flush with the surface of the base, and the space is neat, and is suitable for various home decoration styles, and improves the appearance and coordination. At the same time, the completely hidden characteristics eliminate the bump hidden danger brought by the traditional hook protruding, especially in the personnel intensive and children activity area, guarantee people's daily activity safety.